Lastep
Lastep is a consultant company for candidates willing to prepare for interviews for strategy consulting firms.
The brand name has been chosen according to the company slogan: the last step to launch your career in consulting. It was obvious to refer that step it in the logo and brand icon. I choose also to combine in the brand icon two others symbols: the paperclip that refers to files, office world, consulting service, the link that refers to the connection between the student and the consultant.
For the brand color palette, I choose red for ambition, action and success, grey for serious and sobriety.
Scope of work
Logotype
Stationery
Digital
![](http://evabenam.com/wp-content/uploads/2020/07/c-logo-negative-lastep-prop-1-e1596019961233.jpg)
![](http://evabenam.com/wp-content/uploads/2020/07/b-logo-lastep-prop-1-e1596019970496.jpg)
![](http://evabenam.com/wp-content/uploads/2020/07/a-stationery-prop-1-1-e1596019983621.jpg)
![](http://evabenam.com/wp-content/uploads/2020/07/Business-Card-Branding-e1596020020983.jpg)
![](http://evabenam.com/wp-content/uploads/2020/07/Window-e1599550061159.jpg)
![](http://evabenam.com/wp-content/uploads/2020/07/brandicon-concept-e1599550052451.jpg)