Super Star is a mobile app for girls teenagers.
They can shop clothes, accessories, beauty…
The application proposes a new experience of shopping adapted to their needs, tastes, and way of life.
Scope of work
On Super Star, the user can shop new collections with giftcards from relatives,
can receive their shopping bag the next day, and can easily change an item.
The user can create a personal profile with pictures
and customized outfits she creates with the store products.
She can share and send her looks to family or friends or on the StarBook.
The StarBook is a cool interface where the users can share their own styles
and be part of the Super Star Community.
The Super Stars are the most liked looks and get the privilege to receive special
offers and discount on their personal shopping bag.
DEFINE THE PROBLEM
>Why teenagers don’t shop online stores and apps?
>What can we do to change this?
>Interviews girls from 12 to 18.
>Special collections, adapted interface, social interactions, assistant bot.
>Run and evaluate a test scenario of buying a total look.
>Design and visualize the app experience.
Problems & Solutions
TEENAGERS DON’T HAVE CREDIT CARDS
>Easy access to personal account, send validation shopping bag to parents,
get and use gift cards from family or friends.
STORE APPS ARE NOT EXCLUSIVELY DEDICATED TO THEM
>Propose selected and trendy items every day.
PRODUCTS PRESENTED IN ISOLATION LOOK LIFELESS
>Arrange items into spaces, personal outfits made by the users.
LACK OF INTEREST AND PATIENCE OF THIS GENERATION
>Avoid the boring situations by weekly users contests.
TEENAGERS NEED RECOGNITION AND ADMIRATION
>Give the shopping process a new social and interactive experience with
a famous and successful recipe of likes, share and comments.
The fashion Bot is a virtual fashion assistant that provides services to the users like;
instant reply, account assistant, browse products, daily products offer, instant order.
Super Star Logotype
Super Star Screens App
Home Page & Product Page
Create a look, Profile & StarBook Screens
Chat Bot Screens