Liness is a new fashion brand, specialized in plus size collections.
The brand designer proposes trendy collections, where mood and colours are very strong and empowering.
Women that wears “Liness” clothes feel confident, full of energy and good vibes.
I wanted that the logo promotes and celebrate those women with a chic and elegant style, suggest the curves and sublime the lines.
I chose to combine several types, lines and curves, to create a unique typography that illustrate the elegant and strong identity of the brand values.

Scope of work