Genius Line is a health care call center specialized in customer medical services, appointments and also online marketing and seo. The logo was inspired from different ideas: the shape of the phone line, the connection between the patient and the doctor, the star shape that symbolizes the google optimization growth, the brand slogan. We managed to create a mark that contains a global perspective and resembles the business activity. With the integration of the initial letters in its capital form, combined with the connected stars, we create a bold icon, easily recognized on all devices and medias. About the brand colors, we choose a blue degrade that accentuate the idea of the growing up movement.