At Flo & Co, “we believe that, thought the balance between body and mind, everyone can experience life to the fullest, knowing their best version.” Flow, flex and fit, is the best combinaison to transform the body, mind and life, and that was what we sought to convey in the brand strategy. We seek to create energetic and modern elements, providing an elegant atmosphere combined with an expressive name that reflects modernity and associate the pilates instructors and the all community of the studio.