Liraz Levi is a beauty center located in Israel, specialising in beauty nails, lips and cosmetics.
The owner, Liraz, wanted to change literally the branding of her company and find a new visual identity that reflects her vision.
Liraz Levi is a beauty brand for young women, focused on their looks and the last beauty trends. The identity had to be feminine , confident, sexy but no vulgarity.
I choose a super feminists slogan: “Your beauty, your rules”, in order to accentuate a sexy lips illustration.