Lastep is a consultant company for candidates willing to prepare for interviews for strategy consulting firms.
The brand name has been chosen according to the company slogan: the last step to launch your career in consulting. It was obvious to refer that step it in the logo and brand icon. I choose also to combine in the brand icon two others symbols: the paperclip that refers to files, office world, consulting service, the link that refers to the connection between the student and the consultant.
For the brand color palette, I choose red for ambition, action and success, grey for serious and sobriety.