Jo is a new catering brand, that provides barbecue services for private and business events.
The chef offers a selection of meats, fishes and vegetables on the grill, with also a vegan menu with beyond meats.
For this new identity, Jo wanted a young logo but still with grill and barbecue themes. I choose to use for the base, a fire flame, a hand craft font, some bbq tools.
|I used rustic textures and hot colors to get close to barbecue universe.