“Fleur d’Oranger” is a greengrocer and delicatessen located in Raanana, Israel, selling fresh and quality products from the Mediterranean. Orange Blossom in english, I chose this name for his romantic french touch and culinary reputation. Authentic flower of the Mediterranean area, it illustrate with poesy the world of nature.
For the logotype, I chose to create a custom hand-written font and illustration that strengthens the authenticity of the store. So as the combination of different materials such as: chalkboard, vintage woods, wickers, wrought iron and kraft paper for the packaging.