BQB is the spanish company of Lumiplan, european leader in the field of public transport information. The company innovates to serve public transport authorities and operators, and to improve the passenger experience.
Created in 1978 and initally named BKB, the company needed a serious visual identity make over.
The main goals of the design process was to remember the customers the genuine and well knowned company by keeping the two B face to face, and to give the image of a modern innovative company.
The logo typographic work combines the letter Q with the arrow that symbolises the movement of the transportation, the circulation of the data base, the innovation that goes forward.